New Jersey Hosts 2nd Annual Filming in the Garden State Reception to Highlight States Film Incentives
On July 20, 2026, Assemblywoman Tennille R. McCoy announced that the 2nd Annual Filming in the Garden State (FIGS) reception will take place on August 13, 2026 from 3 p.m. to 6 p.m. in Hamilton, New Jersey. The event will run concurrently with the 24th Annual Run & Shoot Filmworks Martha’s Vineyard African American Film Festival.
FIGS has become a signature gathering that spotlights New Jersey’s expanding film and digital media ecosystem. The inaugural FIGS event in 2025 drew industry leaders and highlighted the state’s competitive tax‑credit program. This year’s reception continues that focus, offering attendees a chance to meet key policymakers, corporate partners, and creative talent in a relaxed, networking‑friendly setting.
The reception is co‑presented by the African American Chamber of Commerce of New Jersey (AACCNJ) and is sponsored by the New Jersey Economic Development Authority (NJEDA), Netflix, Kean University, and AACCNJ. Assemblywoman McCoy will moderate a fireside chat that will feature a lineup of speakers, including Lt. Governor Dale G. Caldwell, New Jersey Secretary of State; Dr. John E. Harmon, Sr., founder and CEO of AACCNJ; Dr. Lamont O. Repollet, president of Kean University; Senator Benjie Wimberly of New Jersey’s 35th legislative district; Mayor Ras J. Baraka of Newark; Adam S. Graddick, senior manager of creative talent engagement at Netflix; and Tai Cooper, chief community development officer for NJEDA.
During the evening, the reception will honor entertainment personalities Naturi Naughton, AJ Calloway, and Chris Charles Scott for their contributions to film and culture. The event will conclude with an awards presentation that recognizes individuals who have significantly impacted New Jersey’s cultural and economic landscape.
A central theme of FIGS is New Jersey’s Film and Digital Media Tax Credit Program. The program offers a transferable tax credit of 30 % to 40 % of qualified production expenses incurred within the state, with no cap on the total amount of credits awarded. According to NJEDA, the incentive is designed to create steady jobs, ensure fair pay, and boost tourism while elevating the state’s profile in the entertainment industry.
NJEDA’s Chief Equity and Inclusive Culture Officer, Michelle Bodden, emphasized the program’s role in attracting investment: “New Jersey’s film industry is on the rise, bringing new investments and good‑paying jobs to the state.” Dr. Repollet highlighted the importance of higher education in workforce development, stating that universities must prepare students with the skills and experiences that lead to meaningful careers.
The reception will also feature a discussion on the state’s recent legislative changes. In June 2025, Governor Murphy signed legislation that increased the credit for studio partner projects from 35 % to 40 % for expenses incurred within a 30‑mile radius of Columbus Circle in New York. The change is part of a broader strategy to keep New Jersey competitive with neighboring states.
Netflix’s involvement underscores the state’s growing appeal to major streaming studios. The company is building a 289‑acre studio complex in Eatontown and Oceanport, expected to open by 2028. Netflix’s senior manager Adam Graddick noted that the partnership with NJEDA and local governments is critical to the company’s expansion.
The FIGS reception, scheduled for August 13, 2026 in Hamilton, is expected to bring together policymakers, industry leaders, and creative professionals to discuss opportunities, share best practices, and celebrate the state’s achievements in film and digital media.
The event will serve as a platform for stakeholders to explore how New Jersey’s tax incentives, workforce development initiatives, and public‑private partnerships can continue to attract high‑budget productions and foster local economic growth.
The 2nd Annual Filming in the Garden State reception will therefore be a key moment for New Jersey’s entertainment industry, reinforcing the state’s commitment to becoming a premier hub for film and digital media production.
