Kylie Jenner Launches AI-Powered Smart Glasses in Collaboration with Meta
Kylie Jenner has entered the wearable‑tech market with a new line of smart glasses that debuted on June 23 2026. The glasses, sold through Meta’s own retail channels and online store, are priced at $299 and feature a slim oval silhouette in black and tortoiseshell colorways. The design includes small gem accents that echo Jenner’s personal style.
The glasses are part of Meta’s broader strategy to expand its hardware portfolio beyond the Ray‑Ban and Oakley collaborations that have dominated the brand’s recent wearable‑tech offerings. In addition to the classic black and tortoiseshell options, the new line includes green, transition, polarized and clear lenses, and is compatible with prescription lenses. Adjustable nose pads and temple tips allow for a customizable fit.
A key differentiator for the Jenner‑branded glasses is the integrated Meta AI assistant. When the wearer speaks, a voice‑activated bot responds in a voice model trained to mimic Jenner’s tone. The assistant can set timers, create reminders, and provide hands‑free navigation, according to Meta’s product description. The glasses also feature open‑ear speakers that can amplify the voice of a nearby person, a function announced by Meta in a December 2025 update.
The launch follows Meta’s release of its own‑brand smart glasses in June 2025, which were priced at $799 and included a built‑in display. The new Jenner collaboration is the first time Meta has partnered with a celebrity to design a full line of glasses, and it marks the company’s third distinct smart‑glasses brand—after Ray‑Ban Meta and the Adventurer and Fury models.
Jenner’s partnership with Meta began with a visit to the company’s New York City office on June 22 2026. During the trip, she was photographed wearing a beige leather halter dress from Gucci’s 1999 Tom Ford collection, sourced from the vintage shop Tab Vintage and styled by Mackenzie and Alexandra Rose Grandquist. The dress featured a rosette detail at the neckline, and she paired it with Gucci Castello sandals, silver stud earrings, a black clutch, and inky nails. The glasses were worn throughout the photo shoot, underscoring the blend of fashion and technology.
The collaboration reflects Jenner’s history of expanding her brand beyond cosmetics. She has previously launched apparel lines with PacSun and Kendall & Kylie, and her current ventures include a makeup line, a fashion collection, and now a tech accessory. Meta’s spokesperson said the partnership was chosen because Jenner’s influence in the beauty and fashion sectors aligns with the company’s goal of creating lifestyle‑oriented hardware.
The glasses are available for purchase through Meta’s online store and select retail partners beginning on the release date. Meta’s New York City lab offers in‑store demos of the new line, allowing customers to try the glasses and experience the AI assistant firsthand.
At present, the glasses have been released in the United States and are expected to roll out to other markets later in 2026. No further product updates have been announced.
The launch of the Kylie Jenner smart glasses represents a notable convergence of celebrity branding and consumer electronics, and it adds a new dimension to Meta’s hardware strategy as the company continues to push into wearable‑tech markets.