Lewiston Provides Setting for Great American Medias New Holiday Film

Orange cones line Center and Fourth Streets in Lewiston, Maine, casting a temporary red‑orange glow over the town’s historic streets. The cones, first spotted on June 18 2026, signal that crews are filming Great American Media’s holiday feature Rewinding Christmas on‑location, while local shops and diners keep their doors open for curious residents and visitors.

The film is produced by Great American Media, a Texas‑based company that owns the cable networks Great American Family and Great American Faith & Living. It stars Tony Danza and Mario Lopez, who drew a small crowd at a press conference on Sunday, June 15, at the corner of South 5th Street and Cayuga Street. Lopez explained that the story focuses on family and the priorities that shape the holiday season.

A key visual element of the production is a circa 1817‑era house on South 5th Street. The house’s traditional architecture offers a classic Christmas backdrop that the filmmakers say will resonate with audiences. The building is one of several properties in Lewiston that are listed on the National Register of Historic Places.

According to a local news report, the filming area is closed to the public during shooting. The cones serve as a clear visual cue for motorists and pedestrians that the street is temporarily restricted for production purposes. Despite the closures, businesses along the affected streets remain open and continue to serve customers.

Rewinding Christmas is slated for release later in 2026, but Great American Media has not yet announced a premiere date or distribution plan. The production’s presence in Lewiston has attracted attention from local residents and media outlets alike.

Lewiston, located in Androscoggin County, had a population of 37,121 according to the 2020 U.S. Census. The city is part of the Lewiston–Auburn metropolitan area, known for its cultural diversity and community events. Filming a feature film in the city is a notable event for the local economy, providing temporary employment for crew members and potential business for nearby vendors.

While the film’s plot details remain largely undisclosed, the press conference emphasized the importance of family themes during the holiday season. Mario Lopez highlighted that the movie will explore what matters most during Christmas.

Local authorities have installed orange cones and signage to inform the public of temporary road closures. The cones are in place for the duration of the production, which is expected to continue through the summer.

The local news outlet also reported that the filming is part of a broader trend of holiday‑season productions taking place in small towns across the United States, although it did not provide comparative data or industry analysis.

Great American Media’s involvement in the project follows the company’s history of producing family‑friendly content. Its portfolio includes the cable network Great American Family, which focuses on faith‑based and family‑oriented programming.

The film’s production in Lewiston is expected to conclude before the holiday season, allowing the city to resume normal traffic patterns. The local news source does not specify the exact end date of filming.

In summary, Lewiston is currently the filming location for Great American Media’s Rewinding Christmas, featuring Tony Danza and Mario Lopez. The production has installed orange cones along Center and Fourth Streets to indicate temporary closures, while businesses remain open. The film’s use of a historic 1817 house on South 5th Street provides a traditional Christmas backdrop, and the story is said to focus on family and priorities during the holiday season. The project is part of Great American Media’s ongoing effort to produce family‑friendly holiday content.