Globant Launches Synthetic Operator, AI-Powered Live-Streaming Monitoring Solution

When a live stream flickers or a logo glitches, viewers instantly lose trust and broadcasters risk costly service‑level breaches. In response, Globant— the digitally native tech firm headquartered in Luxembourg— unveiled its Synthetic Operator, an AI‑Pods‑powered system that watches video and audio streams in real time and flags any anomaly before it reaches the audience.

The Synthetic Operator scans for a wide range of faults: black screens, logo errors, audio dropouts, language mismatches, and freezing. Once a problem is detected, the system supplies a step‑by‑step resolution guide and, if necessary, escalates the incident to human operators. The result is a hybrid workflow where the AI never sleeps and the human team focuses on high‑impact decisions.

Broadcasters today juggle an ever‑growing slate of channels and platforms, and even a few seconds of a glitch can erode viewer confidence and violate contractual commitments. Traditional monitoring relies on manual checks that become labor‑intensive and expensive during peak periods. The Synthetic Operator addresses these pain points by running alongside existing teams, performing configurable checks at intervals that catch issues a tired eye might miss and freeing staff to tackle more complex tasks.

Key capabilities include:

Real‑time anomaly detection – the system continuously evaluates streams and flags any irregularities. Intelligent incident management – automated recommendations and escalation workflows keep incidents moving toward resolution. Supervised learning – detection models improve over time as the AI incorporates feedback from real‑world incidents. Flexible scaling – the operator can supervise multiple events simultaneously, adjusting resources as demand grows. * Actionable analytics and trend reporting – broadcasters receive insights that inform long‑term quality initiatives.

"The Synthetic Operator gives human teams an intelligent layer that never sleeps, never loses focus, and scales effortlessly across events," said Steven Polster, Global Managing Director for the Media & Entertainment AI Studio at Globant. "It allows them to direct their expertise to the highest‑value decisions and quality calls."

The solution is built on Globant’s AI Pods platform, a subscription‑based engineering model that lets companies add pre‑curated AI capabilities on demand. In a recent partnership announcement, Globant and Synthesis AI joined forces to expand the use of synthetic data and digital twin applications, further enriching the AI Pods ecosystem. Globant’s broader vision is to apply agentic AI—systems that perceive, think, and act autonomously—to transform operational workflows across the media industry.

Founded in 2003 in Buenos Aires, Globant now sits in Luxembourg. In the fourth quarter of 2025, 53.8 % of its revenue came from North America, 21.1 % from Latin America, 19.3 % from Europe, and 5.8 % from new markets. The Synthetic Operator launch aligns with the firm’s strategy to deliver AI‑driven solutions that generate measurable return on investment for clients in retail, energy, and media.

Industry analysts note that the Synthetic Operator enters a competitive space that includes other AI‑based monitoring tools such as InsightFinder and on‑device AI solutions for live audio. Globant’s focus on agentic AI and its tight integration with human operators set it apart. The supervised learning component means detection accuracy improves over time, potentially reducing false positives and boosting operational efficiency.

For broadcasters, the Synthetic Operator offers a way to meet stringent service‑level agreements while keeping labor costs in check. By automating routine checks, the solution lets teams allocate resources to more complex tasks—content moderation, strategic planning, and long‑term quality improvement. The analytics and trend reporting capabilities also provide actionable insights that can inform future initiatives.

At present, Globant has not disclosed pricing or rollout timelines. The company indicates the solution will be available to broadcasters and media operators in the coming months, with support for multiple languages and regional compliance requirements. As the industry continues to expand its live‑streaming footprint, tools that combine real‑time detection with intelligent incident management are poised to become essential components of broadcast operations.