HYBE Releases 2025 Sustainability Report, Highlights 20-Year Milestones and Global Impact
On June 30, 2026, HYBE Co., Ltd. unveiled its 2025 Sustainability Management Report, a landmark release that coincides with the company’s 20th anniversary. Titled “For Sustainable Entertainment,” the document charts HYBE’s strides across four priority arenas: fostering a healthy and flexible workplace; enhancing the fan experience; safeguarding information security and privacy; and reinforcing ethical governance.
The report centers on two core stakeholders—artists and fans—and outlines how HYBE’s initiatives serve both groups. In a partnership with Amazon, the company’s monitoring system flagged 400,000 instances of illicit product sales on domestic and international e‑commerce sites, leading to the seizure of roughly 20,000 counterfeit items in physical markets. HYBE also introduced a real‑time deep‑fake detection and enforcement system to protect artists’ likenesses from unauthorized use.
Fan‑centric efforts received a spotlight in the release. HYBE launched Weverse Spot, a platform that aggregates offline event details, and established a dedicated customer‑experience (CX) team within Weverse Company. The CX team’s mandate is to translate fan feedback into tangible service improvements. In an environmentally conscious move, HYBE unveiled cheering sticks crafted from recycled materials, aiming to reduce the ecological footprint of fan events.
Artist‑led philanthropy is woven throughout the report. The LOVE MYSELF campaign, spearheaded by Big Hit Music and BTS from 2017 to 2025, raised approximately 9.3 billion Korean won. In a historic first, BTS earned the Presidential Commendation at the Korea Good Donor Awards, hosted by the Ministry of the Interior and Safety. Other HYBE acts also stepped onto the global stage: SEVENTEEN was named UNESCO’s first Youth Ambassador; Tomorrow X Together partnered with UNICEF to launch a mental‑health campaign for children and adolescents; ENHYPEN’s blood‑donation drive and BOYNEXTDOOR’s support for infant sleep vests further exemplify the company’s community outreach.
Environmental stewardship is highlighted in the Eco Village Project. Over three years, HYBE collaborated with the Environment Foundation to plant approximately 460,000 mangroves in Bangladesh, bolstering biodiversity and coastal resilience.
Internally, HYBE achieved ISO 45001 certification for its occupational health and safety management system and created an Environment, Health and Safety (EHS) division. The company also rolled out anti‑corruption policies and subcontracting guidelines to promote transparent governance and equitable growth with partners.
A spokesperson for HYBE’s Sustainability Management Committee emphasized that the fourth sustainability report “further advanced our systems.” The company reaffirmed its commitment to social responsibility while outlining its next phase, HYBE 2.0, which will pivot on music, platform, and technology to solidify global leadership.
In sum, the 2025 Sustainability Management Report showcases HYBE’s comprehensive approach to sustainable practices—from protecting artists and fans to contributing to environmental and social causes worldwide. It also signals the company’s intent to weave these principles into the forthcoming HYBE 2.0 strategy.
As HYBE marks two decades of growth, the report offers a detailed snapshot of its achievements and a roadmap for future initiatives that could reshape sustainability standards across the entertainment industry.
