CineNow Names Siddharth Roy Kapur Principal Advisor as It Launches 1,350-Crore Film IP Fund

CineNow Limited announced on 29 June 2026 that it has appointed Siddharth Roy Kapur as Principal Advisor to its Founding Team. The move comes as the company advances a structured investment platform that will raise ₹1,350 crore (about US$170 million) to finance film intellectual property (IP) in India.

The platform is designed to give institutional investors exposure to film IP through diversified revenue streams and pre‑release exit options. CineNow says the fund will use transparent governance and disciplined investment criteria to create long‑term value for creators, producers and rights holders.

Siddharth Roy Kapur, a former managing director of The Walt Disney Company India and founder of Roy Kapur Films, will advise on content investment opportunities, industry partnerships, platform expansion and value creation. In a statement, CineNow chairman Rohit Dalmia said the company is entering a “defining decade” where consumption is accelerating and IP is becoming a powerful long‑term asset. He added that the financial ecosystem for content remains under‑developed and that CineNow aims to bridge that gap.

Roy Kapur echoed the sentiment, noting that India’s entertainment industry is in an unprecedented growth phase driven by expanding audiences and evolving distribution models. He described CineNow as operating at the intersection of content, capital and technology.

The appointment is a milestone for CineNow, which has already launched a ₹1,350‑crore fund to institutionalise film financing in India. According to the company, the fund will offer investors structured exposure to film IP with diversified revenue streams and pre‑release exit options.

India’s film industry has seen rapid change in recent years. Digital audiences have grown, and multiple distribution platforms—cinema, over‑the‑top (OTT) services, and television—have increased the commercial value of IP. Industry data shows that the Indian box‑office earned ₹11,833 crore (US$1.36 billion) in 2024, and the combined revenue of South Indian film industries has surpassed that of the Hindi‑language sector.

CineNow’s strategy is to treat film IP as a credible institutional asset class. By providing a structured investment vehicle, the company aims to attract institutional capital that can support content creation and distribution while delivering measurable returns.

Siddharth Roy Kapur brings decades of experience in content economics, audience behaviour and industry transformation. His background includes leading Disney India, producing several successful Hindi films, and serving as president of the Producers Guild of India for six terms. He has been listed in Variety’s Top 500 Most Influential People in Global Entertainment for eight consecutive years.

The advisory role is expected to strengthen CineNow’s engagement with creators, producers, investors and rights holders as it expands its presence in India’s entertainment investment landscape.

CineNow’s structured fund is part of a broader trend in the Indian media sector, where companies are exploring new models to attract institutional capital into entertainment. The platform’s focus on transparency, governance and disciplined investment frameworks aligns with industry calls for a more mature financial ecosystem for content.

The company’s announcement follows similar moves by other Indian media firms that are developing financial products tied to film IP. By positioning itself as a bridge between creative talent and institutional investors, CineNow aims to support the growth of Indian cinema while offering investors a new asset class.

At present, CineNow has not disclosed the specific terms of the fund or the timeline for its first investment. The company’s next steps will likely involve finalising the fund structure, securing regulatory approvals and initiating the first round of investments.

The appointment of Siddharth Roy Kapur signals CineNow’s commitment to building a robust financial infrastructure for film IP in India, a sector that is increasingly viewed as a long‑term value creator for both creators and investors.