Hermes Opens Sixth Maison on New Bond Street, Celebrated with Garden Cocktail Party

On June 16, 2026, Hermès inaugurated its sixth Maison at 166 New Bond Street in London. The opening was marked by a garden cocktail event at The Hurlingham Club, attended by a range of celebrities who showcased Hermès ready‑to‑wear. The event highlighted the brand’s expansion into one of the city’s most prestigious shopping streets and its commitment to an artistic retail experience.

Hermès’ new flagship covers 2,000 square metres and brings together all 16 métiers of the house. The Maison includes dedicated watch and jewellery salons and displays more than 500 artworks by the artist May Garland. The building, which the company has owned for over a decade, was not a refurbishment but a new, purpose‑built store that allows the brand to present its full range of craftsmanship to London shoppers.

The garden cocktail party was held in the grounds of The Hurlingham Club, a private members’ club in Fulham. The choice of venue reflected Hermès’ tradition of pairing luxury retail with refined social settings. Attendees arrived in the early evening and were welcomed with drinks and light fare before the Maison’s doors opened to the public. The event was designed to give guests an intimate preview of the new space and its collections.

Fashion observers noted a range of Hermès looks among the guests. Actress Jenna Coleman arrived in a richly patterned Hermès coat and matching quilted jacket, a statement piece that drew attention to the house’s signature prints. Ugandan‑British actress Sheila Atim wore a pared‑back version of the same motif, opting for a simpler silhouette that highlighted her stature. Irish actress Erin O’Connor presented an earthy‑toned Hermès ensemble, though the leather harness and all‑black accessories were seen by some as a distraction from the warm palette.

American actor Josh Hartnett chose a relaxed palette of browns and beiges, creating a harmonious look that many commentators described as “effortless luxury.” British model Jay Lycurgo kept his outfit minimal with a leather bomber jacket featuring contrast stitching, a contemporary take on the classic style. South African actress Gugu Mbatha‑Raw wore a sleeveless leather dress, a departure from her usual fabrics, but the streamlined silhouette and subtle belt detail kept the look refined.

British actor Toheeb Jimoh, who frequently wears Hermès, opted for understated luxury with a tonal palette and relaxed tailoring. British model Lucy Halliday showcased a navy ribbed two‑piece set, while American actress Daniela Norman and British actor Tom Blyth coordinated neutral separates that echoed the Maison’s relaxed sophistication.

The opening event underscored Hermès’ strategy of blending high‑quality craftsmanship with contemporary fashion sensibilities. By inviting high‑profile guests to preview the new space, the brand reinforced its position as a leader in luxury retail and fashion. The Maison’s opening also signals a significant investment in London’s retail landscape, adding a new destination for shoppers seeking the full range of Hermès products.

Hermès has opened the 166 New Bond Street Maison to the public following the launch event. The brand will continue to host events and exhibitions in the space, and the new flagship is expected to become a key destination for both local and international visitors.